ANTHÉA PERNAUD (INTERVIEW): HOW TO IMPROVE THE CUSTOMER EXPERIENCE?

Interviewed by E-commerce Nation during the Summer 2022 edition of the BigBoss, Anthéa Pernaud, Marketing Manager at Mr Suricategives you her best tips to improve the customer experience on her website.

How to improve the user experience on your website or mobile application? The answer is simple: automate your tests. This will avoid bugs and make the customer experience more fluid. But not only! Interviewed by E-commerce Nation on the subject, Anthéa Pernaud explains why it is important toautomate its tests for e-commerce sites and offers its advice to ensure a customer experience worthy of the name.

Why is it worth automating tests? 

According to Anthéa, "the fact of automating saves time for both IT and the business, we will have real-time feedback of bugs with the level of criticality and the category, accompanied by a screenshot or a video, which means that the correction can be very fast at the time of the feedback. Mr Suricate can also report bugs about companies' service providers before they are even informed, which makes the customer experience much smoother.

Anthéa Pernaud's tips for improving the customer experience on her site:

• Paying attention to relevance and stability of prices throughout the course of a journey 
• Test the coupon codes set up during large campaigns
• Make sure that all CSS and visual elements are always present
• Test as soon as the recipe environment in order to have a production with more and more serenity and quality
• Automate the scenarios according to objectives
  

"86% of users give up on a purchase because of a bug.because of a bug. And we realized that this was even more the case with women, who really have no room for error."

Discover the complete interview ofAnthéa Pernaud below: