In this webinar, we explore howartificial intelligence is redefininge-commerce, not only by meeting consumer expectations, but also by balancing personalization of the user experience with technical performance.
The aim here is to highlight innovative solutions such as those from (optimizing the customer experience) and those from Mr Suricate (technical performance guarantee).
Sensefuel is a SaaS platform specialized in product search and discovery for e-tailers. It uses AI to transform the key stages of the customer journey: offer consideration and decision-making.
One of Sensefuel's strong points is thehyper-personalization of the shopping experience! In fact, this solution understands users' intentions in order to present each of them with the products most likely to generate a purchase. Thanks to real-time analysis of customer behavior and preferences, we can understand what customers are saying, but also what they're not saying!
This analysis enables us to make recommendations tailored to buying intentions, even those that are implicit (e.g. interest in particular promotions or colors).
Theimportance of an optimized search engine and product pages can also be noted! We can't stress this enough, but optimization remains the sinews of war, processing user searches and navigation to deliver relevant, intuitive results.
Sensefuel requires a minimum of configuration to get up and running, yet integration is a breeze via product catalog import and the insertion of specific tags.
Just remember the following points:
There are many benefits to using this type of solution:
Source: Salesforce and PWC
Mr Suricateis THE leader in No Code for automated testing of websites, mobile applications and APIs. Securing AI functionalities deployed on e-commerce sites is a priority!
Our automated tests verify tags, APIs and specific functionalities such as sorting, filters and suggested products.
Example: Check cart validation and payment processes to avoid potential sales losses.
Improving the user experience is a priority for every good e-business! At Mr Suricate we save you time by offering you the possibility ofoptimizing your loading times, but also of reducing your carbon footprint! In fact, the weight of pages and queries is now a priority when it comes to assessing a site'seco-performance!
Mr Suricate also means setting up self-maintenance scenarios. This process is made possible by the creation of scalable No Code tests automatic maintenance of scenarios in the event of change intelligent incident management thanks to AI.
In the end, Mr Suricateit's all about :
Sensefuel's AI captures and processes a large amount of data from :
It analyzes this data to offer a 100% adapted customer experience in real time, taking into account every interaction (clicks, time spent on an image, additions to basket, etc.) and learning from all behaviors.
This process guarantees ultra-personalized recommendations and a purchasing path adapted, in real time, to the desires of each visitor.
The main advantage of SuriCapture AI is test automation. This tool enables the creation of simplified scenarios via voice instructions or automated actions. Plus? Intelligent incident detection and grouping to reduce manual effort.
Continuous performance monitoring lets you anticipate and solve problems! The addition ofeco-performance ratingsalso enables you to evaluate site resource consumption.
AI is radically transforming e-commerce by combining high-performance technical solutions with in-depth personalization of the user experience. Sensefuel and Mr Suricate demonstrate how AI can meet customer expectations while ensuring flawless technical reliability.