Who we are
- Antoine Chevalier (Product Marketing at Sensefuel)
- Charles-Edouard Davies (AVV Manager at Mr Suricate)
- François-Xavier (DGA at Mr Suricate)
Introduction :
In this webinar, we explore howartificial intelligence is redefininge-commerce, not only by meeting consumer expectations, but also by balancing personalization of the user experience with technical performance.
The aim here is to highlight innovative solutions such as those from (optimizing the customer experience) and those from Mr Suricate (technical performance guarantee).
1. Sensefuel: improving customer experience with AI
Sensefuel is a SaaS platform specialized in product search and discovery for e-tailers. It uses AI to transform the key stages of the customer journey: offer consideration and decision-making.
Key features :
1. Hyper-personalized shopping experience
One of Sensefuel's strong points is thehyper-personalization of the shopping experience! In fact, this solution understands users' intentions in order to present each of them with the products most likely to generate a purchase. Thanks to real-time analysis of customer behavior and preferences, we can understand what customers are saying, but also what they're not saying!
This analysis enables us to make recommendations tailored to buying intentions, even those that are implicit (e.g. interest in particular promotions or colors).
2. Search engine and product page optimization
Theimportance of an optimized search engine and product pages can also be noted! We can't stress this enough, but optimization remains the sinews of war, processing user searches and navigation to deliver relevant, intuitive results.
3. Simple deployment
- Rapid integration via product catalog import and insertion of specific tags.
Sensefuel requires a minimum of configuration to get up and running, yet integration is a breeze via product catalog import and the insertion of specific tags.
Just remember the following points:
- Import its catalog into the tool,
- Insert the Sensefuel tag,
- See the results!
Benefits for e-commerce players
There are many benefits to using this type of solution:
- For customers: smooth, efficient, personalized browsing that respects privacy.
- For sales teams: improved conversion rates, autonomous management of
merchandising strategies. - For IT teams : reduce time-to-market and simplify integration of AI technologies.
Consumer figures and insights :
- 80% of consumers believe that customer experience is as important as products.
- 50% are willing to pay more for a fast, efficient experience.
- 73% use the search engine on e-commerce sites, which converts 3 to 6 times more than traditional browsing.
- Advanced customization increases sales by up to 8x.
Source: Salesforce and PWC
2. Mr Suricate technical performance and safety
Mr Suricateis THE leader in No Code for automated testing of websites, mobile applications and APIs. Securing AI functionalities deployed on e-commerce sites is a priority!
Key features :
1. Automated testing and secure user paths
Our automated tests verify tags, APIs and specific functionalities such as sorting, filters and suggested products.
Example: Check cart validation and payment processes to avoid potential sales losses.
2. Technical performance and eco-design
Improving the user experience is a priority for every good e-business! At Mr Suricate we save you time by offering you the possibility ofoptimizing your loading times, but also of reducing your carbon footprint! In fact, the weight of pages and queries is now a priority when it comes to assessing a site'seco-performance!
3. Self-maintenance scenarios
Mr Suricate also means setting up self-maintenance scenarios. This process is made possible by the creation of scalable No Code tests automatic maintenance of scenarios in the event of change intelligent incident management thanks to AI.
Why choose Mr Suricate when you're an e-tailer?
In the end, Mr Suricateit's all about :
- Technical reliability : rapid detection and resolution of critical bugs.
- Performance optimization : monitoring response times and reducing problems associated with peak periods (e.g. Black Friday).
- Reducing potential losses: an efficient, functional site can avoid losses estimated at several hundred thousand euros in the event of a breakdown or slowdown.
3. The power of AI for e-commerce: from personalization to performance
Sensefuel: AI and self-learning
Sensefuel's AI captures and processes a large amount of data from :
- Product catalog (descriptions, filters, prices, etc.).
- Brand commercial policies.
- Consumer behavior (trends, purchase intentions, searches carried out).
It analyzes this data to offer a 100% adapted customer experience in real time, taking into account every interaction (clicks, time spent on an image, additions to basket, etc.) and learning from all behaviors.
This process guarantees ultra-personalized recommendations and a purchasing path adapted, in real time, to the desires of each visitor.
Mr Suricate : Simplifying and securing with AI
1. Test automation with Suricapture AI
The main advantage of SuriCapture AI is test automation. This tool enables the creation of simplified scenarios via voice instructions or automated actions. Plus? Intelligent incident detection and grouping to reduce manual effort.
2. Eco-performance and technical optimization
Continuous performance monitoring lets you anticipate and solve problems! The addition ofeco-performance ratingsalso enables you to evaluate site resource consumption.
What to remember?
- Thehyper-personalization of the customer experience is now a major requirement for 67% of consumers, who want to be recognized as unique.
- Advanced personalization (thanks to AI) can multiply conversions while boosting customer satisfaction.
- Technical security and site performance are crucial to avoid financial losses and deliver a seamless experience.
Conclusion
AI is radically transforming e-commerce by combining high-performance technical solutions with in-depth personalization of the user experience. Sensefuel and Mr Suricate demonstrate how AI can meet customer expectations while ensuring flawless technical reliability.
