The test automation revolution is underway. And according to Research and Markets, which publishes a study focused on the global market for robotic process automation (RPA) and artificial intelligence, it's just the beginning.
Speed, frequency, quantity, quality: automating functional tests has many advantages for companies, regardless of the sector (e-commerce, retail, banking, insurance, travel). Among other things, it allows you to execute test scenarios quickly and thus provide greater coverage in different environments.
And this market is poised to take over the world. With an estimated $20.7 billion in revenue today, test automation could reach $49.9 billion by 2026, growing at a compound annual growth rate of 19.2%, according to a study by Research and Markets.
Focus on services
Automation services are expected to generate the largest market share during this period. Services include consulting, planning, development, support, maintenance, documentation, training, implementation, management, ROI analysis, virtualization and evaluation. But the segment of dynamic functional testing (which requires the execution of the software of a component or system) is expected to experience the highest growth rate.
Automation at the service of BFSI
Finally, the study reveals that the banking, financial services and insurance (BFSI) sector is expected to have the largest market share. Digital transformation efforts are particularly focused on improving the customer experience, and this can be further satisfied through test automation. The focus will be on rapid automation, automated decision making, data security and instant scalability.
Recent technological trends such as Robotic process automation (RPA), artificial intelligence (AI) and machine learning will be able to meet this growing demand for test automation. 
