The retail and e-commerce sector is not an environment conducive to sensitive natures.
Even setting aside the website, the art of offering the right product at the right time, at the right price, with satisfactory customer service, remains a challenge in itself.
To make your e-commerce website a reliable ally contributing to your success in this high-stakes field, it's essential to subject it to various tests that will help you guarantee an optimal, bug-free experience to stay competitive.
In this article, we explore the 7 must-have e-commerce tests to ensure the performance, security and ease of use of your e-commerce platform.
Load testing is essential to assess an e-commerce site's ability to handle a large number of simultaneous visitors.
The load on e-commerce sites increases exponentially during sales periods, Christmas, etc., imposing a huge load on the server.
This can lead to a variety of problems affecting the user experience.
Load tests simulate heavy traffic conditions, identifying potential bottlenecks, optimizing performance and ensuring a smooth user experience even during peak periods.
Critical questions to answer with e-commerce load testing :
In e-commerce, the overall user experience plays a decisive role in converting visitors into customers.
The ideal e-commerce UX is characterized by an intuitive design that showcases your products without being nauseating.
Ultimately, usability takes precedence over revolutionary design.
UX testing assesses whether your customer journey facilitates the overall satisfaction of your target audience by identifying aspects of the customer journey that need improvement.
They reveal whether visitors can :
Security testing helps e-tailers identify vulnerabilities, evaluate security controls, and guarantee the confidentiality, integrity and availability of customer information.
The main objectives of security testing for e-commerce platforms include :
Consumers are looking not only for a quality product or service, but also for the most convenient way of obtaining it.
According to Statista's Market Insights, mobile e-commerce sales will reach $2,200 billion by 2023.
With such a predominance of purchases via mobile devices, mobile testing has become almost mandatory.
Mobile e-commerce testing ensures that your e-commerce site is fully functional, responsive and offers a consistent experience on all devices.
Regression tests check the site's functionality to ensure that recent changes to the code have not resulted in any bugs.
Since e-commerce sites have many parts and updates, a regression testing strategy should be designed to prioritize the most important features, including :
A/B tests, or comparative tests, compare two versions of a page or feature to determine which performs better in terms of conversion rate.
A/B tests provide concrete data to understand the real impact of a graphic or text modification on your sales.
They provide answers to questions such as :
Numerous qualitative A/B testing tools are available, including
Accessibility is crucial to ensure that all users, including 15% of the disabled population, can use your e-commerce site effectively.
Accessibility testing makes it easy to identify accessibility issues on your website or e-commerce application, such as empty links, presence of alternative text, basic color contrast, and presence of form labels.
Some less obvious benefits of accessibility testing from an e-commerce point of view:
To carry out the essential e-commerce tests in the best possible conditions, an automated testing tool that detects bugs and provides detailed analyses is essential.
Features offered by an automated e-commerce test tool :
Test automation: Automation saves time and resources, while ensuring exhaustive coverage of e-commerce site functionalities and reducing human error.
Efficient test case management: Test tools often provide functionality for creating, organizing and managing test cases. This makes it easier to document, track and update test cases, ensuring better management of the entire testing process.
Continuous monitoring: Some test tools enable continuous monitoring of e-commerce site performance and quality. This ensures that bugs are detected as quickly as possible.
Integrating these 7 essential QA tests into the development and maintenance of an e-commerce site is essential to guarantee optimal performance, robust security and an exceptional user experience.
The no-code SaaS solution from Mr Suricate SaaS solution covers a wide range of automated tests to give your users the best possible e-commerce experience. It's the one-stop-shop for automated testing.
Take control of your applications and detect bugs in real time on your websites, applications and APIs by reproducing your user journeys at regular intervals.