Introduction and background
Xavier Valet, with 24 years' experience at Hellowork, introduced the role of user data collection and analysis in understanding the site journey and facilitating strategic decision-making. He described the importance of data reliability and the implementation of a structured tagging plan to avoid decisions based on erroneous data.
The importance of tagging and data analytics
The branding plan is essential for understanding who visitors are, where they come from, and how they interact on the site.
Tools such as Google Tag Manager are used to collect this information without constant developer intervention, guaranteeing seamless, RGPD-compliant collection.
Marking plans can be created using a wide range of tools: Excel for the simplest, Jira or Confluence for the most experienced, and even Google Sheets.
Each sector needs to know its audience in order to verify its correspondence with the target.
According to Xavier, if you analyze truncated data, you run the risk of making the wrong decisions. At Hellowork, these analyses are used to support decision-making.
Manual testing and the need for automation
Manual acceptance testing is carried out to check that tags are working correctly, using tools such as Tag Assistant, Analytics Debugger and Piano Analytics.
However, frequent changes make it difficult to check everything manually. This is where Mr Suricate comes in by automating these checks in a more reactive and efficient way. The key here is No Code: simple and easy to implement.
At Hellowork, some of our products are not at the same level of maturity, yet we still need to collect data in the same way. We can't analyze everything all the time, which is where Mr Suricate simplifies the team's work.
Solution overview Mr Suricate
Mr Suricate is a no-code solution for automated testing to verify the presence and correct operation of tags, carry out load tests, and ensure RGPD and security compliance.
Mr Suricate helps to quickly detect regressions in user journeys, thus avoiding performance losses due to undetected incidents.
Use cases and practical examples
Xavier gave several concrete examples:
Regression on the site
If you decide to hold a webinar and include it in a €1,000 acquisition campaign, and you get 100 registrations, or 5, don't think that its effectiveness has diminished!
The problem could simply be data collection, so stopping a successful campaign is a strategic mistake.
KPI evaluation
Thanks to the automated supervision of Mr Suricateautomated monitoring, teams can identify regressions impacting KPIs and prioritize them to avoid unnecessary downtime or hasty decisions.
The advantages of autonomy and simplicity Mr Suricate
The no-code aspect of Mr Suricate allows Hellowork teams to become autonomous in the creation and management of test scenarios, without the need for advanced technical skills.
The simplicity of the tool, combined with support from Mr Suricatesupport, enabled rapid and efficient integration. Today, Hellowork uses a SaaS license, because Xavier, a former developer, likes to see what's going on behind the scenes!
Very satisfied, in just one day of training, the team already knew how to do simple and useful things! On the strength of his experience, Xavier can say: "Today, we no longer have any big problems, the solution is easy to get to grips with, it's fun and logical so it's simple!"
Conclusion: data reliability is a must
If there's one thing to take away from this webinar, it's data reliability!
Reliable data is essential for accurate analysis and sound strategic decisions. Collecting data is essential, but data quality is paramount to avoid costly errors. Mr Suricate helps Hellowork secure its user journeys while reducing the risk of on-site incidents.
